On this very day, at this very moment, who could possibly be bigger than Beyoncé? A presidential inauguration, a Superbowl halftime performance, another world tour, a headlining gig at the annual Essence Music Festival, an album on the way, a 17th Grammy, that VOGUE magazine cover, an Oprah Winfrey interview, and of course, that HBO documentary. For the 31-year-old superstar — and my fellow Texan — “Life is But a Dream.” And aptly so, one of the poshest publications across the pond is getting the Mrs. Carter cover girl treatment. Enter Beyoncé The Gentlewoman.
In its Spring 2013 issue, The Gentlewoman breaks down a bare-faced and more open Beyoncé as she explains the importance of fully controlling her brand. But don’t be fooled — although her highness is allotting more access to where her personal and professional lives meet, she is still ultimately in control of it all. Just think about it — a formerly closeted Bey builds a new online presence and forays into the social media sphere with yet still shields darling Blue Ivy from the paps and posts mostly hi-res, stylized images (i.e. not actually taken from an iPhone). She lifts her layers of opacity by collaborating with HBO for an unprecedented doc but serves as the director who ultimately decides — and defines — what parts of her we see. And, thanks to GQ, we know exactly how deep her personal archives reach, especially with an omnipresent “visual director” who has logged the past eight years of her life.
So, while hubby Hov may be a business, man, BaddieBey is the definitive business, brand.
P.S. For those unfamiliar with the importance of The Gentlewoman and how it manages to keep it real, I present:
The Gentlewoman is a fabulous publication for modern women of style and purpose. It offers a fresh and intelligent perspective on fashion that is focused on personal style – the way women actually look, think and dress.